Contentful is a German-American headless content management system (CMS), founded in 2013 in Berlin, Germany, by Sascha Konietzke and Paolo Negri. The company and the platform are both called Contentful.[3]
As of June 2021, the company is headquartered in San Francisco, California, with offices in Denver (Colorado), New York, Berlin, Sydney, and London.[4]
History
The company was founded in 2013 and released the first beta of its software platform that same year. A previous version of the platform was named "Storageroom."[5] While the company often shies away from the terms "headless" and content management system, it is widely considered a headless CMS platform.[6][3]
In 2018, the company raised a series D round of financing of $35.5 million from OMERS, Benchmark, Balderton Capital, General Catalyst, Sapphire Ventures and the venture arm of customer relationship management software company, Salesforce.[7]
In 2019, CB Insights, in an article in The New York Times, predicted that Contentful would become a startup unicorn, valued at more than one billion USD.[8]
In June 2020, Contentful raised a series E round of financing of $80 million from venture capital funds Sapphire Ventures, General Catalyst and Salesforce Ventures.[9]
In March 2021, Contentful created an online marketplace for third-party apps as well as apps built by the company, all using the Contentful platform. At the same time, the company made its APIs publicly available to promote the creation of more apps.[10]
In July 2021, Contentful raised a series F round of financing of $175 million led by the private equity arm of the hedge fund Tiger Global at a valuation of $3 billion.
In August 2024, Contentful acquires Ninetailed [11] bringing AI-driven personalization capabilities to the platform.
In June 2026, Contentful was acquired[12] by Salesforce.
Clients
Notable Contentful clients include IKEA,[10] Jack in the Box, Cancer Research UK,[13] the British Museum,[14] Spotify, Red Bull, Twilio, Intercom, Inc., KFC, On, Kraft Heinz, and Urban Outfitters.[15][7]
References
- ^ "Contentful". Craft. Retrieved 12 February 2026.
- ^ "Contentful". Craft. Retrieved 23 June 2021.
- ^ a b "Peter Sunna, Head of Product bei Contentful - Digitale Leute". www.digitale-leute.de (in German). Retrieved 2021-06-23.[permanent dead link]
- ^ "Contentful". Craft. Retrieved 12 February 2026.
- ^ Lunden, Ingrid. "Contentful, Out Today In Beta, Wants To Be The CMS For The Next Generation Of Screens". TechCrunch. Archived from the original on 2021-06-29. Retrieved 2021-06-23.
- ^ Trippe, Bill. "Rise of headless CMS: Businesses move away from traditional WCM". SearchContentManagement. Archived from the original on 2019-05-18. Retrieved 2021-06-23.
- ^ a b Lardinois, Frederic. "Contentful raises $33.5M for its headless CMS platform". TechCrunch. Retrieved 2021-06-23.
- ^ Griffith, Erin (2019-02-10). "These 50 Start-Ups May Be the Next 'Unicorns'". The New York Times. ISSN 0362-4331. Retrieved 2021-06-23.
- ^ Lardinois, Frederic. "Contentful raises $80M Series E round for its headless CMS". TechCrunch. Retrieved 2021-06-23.
- ^ a b Mosher Zinck, Barb (2021-03-16). "When is a headless content management solution not completely headless? When it's Contentful!". diginomica. Archived from the original on 2021-03-16. Retrieved 2021-06-23.
- ^ August 20, 2024 - from contentful.com https://www.contentful.com/newsroom/contentful-signs-definitive-agreement-to-acquire-ninetailed/
- ^ "A New Chapter for Contentful: Scaling Our Vision with Salesforce". www.contentful.com. Retrieved 2026-06-02.
- ^ Goncalves, Luisa (15 April 2026). "Use content taxonomy to increase conversions". Contentful.com. Retrieved 15 April 2026.
{{cite web}}: CS1 maint: url-status (link) - ^ Gienow, Michelle (2018-01-18). "Don't Call Contentful's Content Infrastructure a 'CMS'". The New Stack. Archived from the original on 2018-11-06. Retrieved 2021-06-23.
- ^ "Contentful: Disrupting the CMS Market with an API-First Content Infrastructure". The Hundert.
