Asana, Inc. (ˈsɑːnə/ or ɑːsənə/) is an American software company based in San Francisco whose flagship Asana service is a web and mobile "work management"[3] platform designed to help teams organize, track, and manage their work.[4] Asana, Inc. was founded in 2008 by Dustin Moskovitz and Justin Rosenstein.[5] The product launched commercially in April 2012.[6] In September 2020, the company was valued at $5.5 billion following its direct listing.[7]
History
The co-founders met at Facebook, where Moskovitz, Facebook's co-founder and vice president of engineering, and his colleague Rosenstein created a productivity tool called Tasks. In 2008, the co-founders left Facebook to start Asana.[5] A Sanskrit word they chose as the name refers to the place and bodily posture yogi adopts to meditate. With their choice, co-founders wanted to describe their aim to build a product that simplifies things — Asana, a pose, is the result of the combination of form and fluidity to stay focused.[8] Asana officially launched for free out of beta in November 2011[9] and commercially in April 2012.[10]
In 2014, Asana launched its native iOS app and in January 2015, Asana released its native Android app.[11][12] In 2016, Asana raised $50 million in Series C financing led by Sam Altman, President of Y Combinator.[13] In 2017, Asana integrated with Gmail, and launched its app in French and German.[14]
By January 2018, more than 35,000 paying customers were using Asana, including CityFibre,[15] AB-InBev, Viessmann, eBay, Uber, Overstock.com, Navy Federal Credit Union, Icelandair, and IBM. That same year, the company raised $75 million in Series D funding led by Generation Investment Management, a firm backed by Al Gore.[16] In November 2018, Asana raised another $50 million in funding in Series E to invest in international and product expansion.[17]
In September 2020, Asana went public on the New York Stock Exchange via a direct public offering. In August 2021, Asana dual listed on the Long-Term Stock Exchange.[18]
In April 2022, Asana released its annual Anatomy of Work Index.[19] The report surveyed the behaviors and attitudes of more than 10,000 knowledge workers globally to highlight differences and year-over-year trends in the modern workplace.[20]
As of September 2022, Asana had 131,000 customers.[21]
In March 2025, co-founder and CEO Dustin Moskovitz announced his retirement, causing Asana's stock to drop 25%.[22][23] In June 2025, Asana appointed Dan Rogers, formerly of LaunchDarkly, ServiceNow, and Rubrik, as CEO, with Moskovitz remaining as chairman.[24] Rogers officially became CEO on July 21, 2025.[25]
In May 2026, Asana acquired StackAI, a no-code artificial intelligence workflow-automation platform, for $75 million. The acquisition was announced alongside Asana's quarterly earnings, with the company positioning it as part of its strategy to integrate AI agents into enterprise workflows.[26]
Software
Asana is a software-as-a-service platform designed for team collaboration and work management. Teams can create projects, assign tasks, set deadlines, and communicate directly within Asana. It also includes reporting tools, file attachments, calendars, and goal tracking.[27]
In 2022, Asana released features for team organization; this included My Goals, Automatic Progress Updates, and integrations for Google Workspace and Figma.[28]
In October 2024, Asana launched AI Studio to help companies customize their AI agents to perform jobs and actions across product development stages and workflows.[29]Asana launched "AI Teammates", which works with Work Graph, a proprietary data model.[30]
API and integrations
In April 2012, Asana released its API to third-party developers. Asana's open API provided a means to read and input information and create programmed automation within the app.[31] The Asana API is a RESTful interface, allowing users to update and access much of their data on the platform.[31]
In April 2021, Asana launched Asana Partners, which allows for cross-platform integration with its project management software.[32]
In July 2021, Asana launched an app for Zoom. The Asana app can be opened within the video-conferencing software Zoom.[33]
In 2023, Asana launched product capabilities focused on generative artificial intelligence. [34]
Reception
- 2017: Editor's Choice, PCMag[35]
- 2020, 2025: Best of the Year, PCMag[36]
- 2021: Best Workplace, Best Led Companies, Inc.[37][38]
- 2022: Brands That Matter, Fast Company[39]
See also
- Collaborative workflow
- Collaborative software
- Information silo
- Project management software
- Social project management
- Team management
References
- ^ Vanian, Jonathan (March 10, 2025). "Asana CEO Dustin Moskovitz announces retirement, stock plummets 25%". CNBC.
- ^ "Asana, Inc. FY 2025 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. March 18, 2025.
- ^ "Gartner Glossary Work Management". gartner.com. Retrieved September 1, 2022.
- ^ "Understand Asana's core features". asana.com. Retrieved October 10, 2022.
- ^ a b Bercovici, Jeff (May 23, 2018). "How Asana's Founders Built a $900 Million Business on Buddhist Principles". Inc.com. Retrieved February 10, 2022.
- ^ Guynn, Jessica (April 24, 2012). "Asana, software start-up from Facebook vets, launches paid version". Los Angeles Times. ISSN 0458-3035. Retrieved May 18, 2018.
- ^ Tse, Bycrystal (October 1, 2020). "Asana valued at $5.5 billion after direct listing debut". Fortune. Retrieved January 26, 2022.
- ^ "The story behind... Asana". LinkedIn. March 21, 2023. Retrieved July 4, 2025.
- ^ Lunden, Ingrid (March 30, 2016). "Task management app Asana raises $50M at a $600M valuation led by YC's Sam Altman". techcrunch.com. Retrieved May 18, 2018.
- ^ "Asana raises $28M to make the world a more collaborative place". VentureBeat. July 23, 2012. Retrieved February 10, 2022.
- ^ Konrad, Alex. "Asana Finally Launches A Native iOS App After Facebook Cofounder Bet Wrong On Web-Based Apps". Forbes. Retrieved November 23, 2022.
- ^ Alba, Davey. "Asana's New Android App Shows Design Matters in the Business World". Wired. ISSN 1059-1028. Retrieved November 23, 2022.
- ^ "Asana Links Up With $50M Series C for Collaboration Tools". Wall Street Journal. March 31, 2016. ISSN 0099-9660. Retrieved February 10, 2022.
- ^ Finnegan, Matthew (November 2, 2017). "What is Asana? Task management tracking made easy". Computerworld. Retrieved November 29, 2022.
- ^ Trueman, Charlotte (May 7, 2021). "How Asana helped CityFibre's marketing team boost productivity". Computerworld. Retrieved February 17, 2022.
- ^ Carson, Biz. "Facebook Cofounder's Productivity Startup Asana Hits Growth Spurt, Snags $1.5 Billion Valuation". Forbes. Retrieved February 25, 2022.
- ^ "Asana, a work management platform, nabs $50M growth round at a $1.5B valuation". TechCrunch. November 29, 2018. Retrieved February 25, 2022.
- ^ Driebusch, Corrie (June 24, 2021). "WSJ News Exclusive | Twilio, Asana to List on Long-Term Stock Exchange as ESG Push Continues". Wall Street Journal. ISSN 0099-9660. Retrieved February 10, 2022.
- ^ "Asana Anatomy of Work Index 2022: Work About Work Hampering Organizational Agility". investors.asana.com. Retrieved January 27, 2023.
- ^ "More Than Half of the Working Day Is Spent Kinda, Sorta Working". Bloomberg.com. April 5, 2022. Retrieved May 5, 2022.
- ^ "CEO Dustin Moskovitz Just Doubled Down on Asana (ASAN) Stock". MSN. Retrieved October 3, 2022.
- ^ Novet, Jordan (March 10, 2025). "Asana CEO Dustin Moskovitz announces retirement, stock plummets 25%". CNBC. Retrieved March 22, 2026.
- ^ Lardinois, Frederic (March 10, 2025). "Asana CEO Dustin Moskovitz is retiring". TechCrunch. Retrieved March 22, 2026.
- ^ Novet, Jordan (June 25, 2025). "Asana picks Dan Rogers, formerly of ServiceNow, to replace CEO Dustin Moskovitz". CNBC. Retrieved March 22, 2026.
- ^ "Asana Names Dan Rogers as Chief Executive Officer". Retrieved June 25, 2025.
- ^ Lardinois, Frederic (May 28, 2026). "Asana acquires no-code agent-builder StackAI". TechCrunch. Retrieved May 29, 2026.
- ^ Weir, Melanie. "A guide to Asana, the workplace management tool that helps streamline communication across teams". Business Insider. Retrieved January 24, 2023.
- ^ "Asana launches new tools to help distributed teams stay aligned on goals". diginomica.com. June 7, 2022. Retrieved February 3, 2023.
- ^ "Asana launches a no-code tool for designing AI agents - aka your new 'teammates'". ZDNET. Retrieved July 13, 2025.
- ^ "Asana targets collaboration, not automation, as its AI teammates launch in beta". SiliconANGLE. September 25, 2025. Retrieved February 28, 2026.
- ^ a b Constine, Josh (April 21, 2012). "Twitter and LinkedIn Manage Tasks With Asana, New API Means Robots Can Too". TechCrunch. Retrieved December 2, 2022.
- ^ Brooks, Steve (April 16, 2021). "Asana launches globalisation features and new partner program". Enterprise Times. Retrieved November 8, 2022.
- ^ Rayome, Alison DeNisco. "Zoom: Use apps like Asana and Dropbox and schedule virtual events now". CNET. Retrieved February 10, 2023.
- ^ "Asana launches AI product capabilities and guiding principles".
- ^ "Asana". PCMAG. Retrieved February 3, 2018.
- ^ "Asana Review". PCMAG. Retrieved February 16, 2022.
- ^ "Meet the Top 250 Best-Led Companies in America". Inc.com. Retrieved March 4, 2022.
- ^ "Introducing the Best Workplaces of 2021". Inc.com. Retrieved March 4, 2022.
- ^ "Brands That Matter – Applications". Fast Company. Retrieved March 11, 2022.
External links
- Official website
- Business data for Asana, Inc.:
